While getting driving traffic to your site is GREAT — that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales funnel. However, most sites don’t take this process quite as far as they should.
It is not enough to identify and categorize visitors according to standard demographic models. If retailers want to increase conversions, they must target their messages so they align with a thorough understanding of the purpose and intent behind each visit. Fanplayr will guide audience members through a process of segmentation and targeting to nail down the information behind any and all site visits.
How Segmentation & Targeting Propel Conversions