Derek Adelman is CoFounder & VP Operations at Fanplayr. He's an entrepreneur, software developer, and manager. Expert in eCommerce segmentation, real-time solutions, high speed messaging and analytics. Former VP at Reuteurs and TIBCO.
Duration: 0:40 hr.
While getting driving traffic to your site is GREAT — that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales funnel. However, most sites don’t take this process quite as far as they should.
It is not enough to identify and categorize visitors according to standard demographic models. If retailers want to increase conversions, they must target their messages so they align with a thorough understanding of the purpose and intent behind each visit. Fanplayr will guide audience members through a process of segmentation and targeting to nail down the information behind any and all site visits.
How good segmentation and targeting creates a mutually beneficial dialogue between retailer and visitor that provides a shared benefit, improves the shopping experience and makes conversions happen.
How to fully understand visitor engagement and use it for immediate, positive action.
How retailers must have a means to confidently assert their in-depth knowledge of the bond between their customers, their brand and/or product mix.
Why the digital environment provides a means for a much more constructive engagement between retailer and prospect and relate with a highly tailored customer experience that trumps a one-size-fits-all, repetitive message blast.