Hafez Adel is the Senior Director of Marketing at ReTargeter. He has spoken at SoCon, Digital Hollywood, and Dreamforce on topics ranging from Social Media for Advocacy, Inbound Marketing Strategies, and Ad Targeting, and has written on topics such as display advertising, retargeting, PPC, and leveraging digital marketing for branding. Before joining ReTargeter, Hafez was the VP of Sales and Marketing at Microwave Dynamics, an aerospace telecommunications firm based in Irvine, California. His past fields of work include non-profit advocacy, international development, and public interest law. In addition to his work at ReTargeter, Hafez serves as a marketing and social media consultant to several Bay Area musicians and visual artists and is an ardent supporter of the local art and music scene.
In order to be effective, a landing page must fulfill the promise made by your ads. This webinar will discuss how to coordinate your advertising and landing page strategies to maximize your conversions and get the most from your traffic.
Aligning Your Advertising and Landing Pages to Maximize Conversions