Swipe what works for brands like AirBnb to get big results from your optimization program
Manuel heads the product development and growth at Effective Experiments, a SaaS platform that helps teams manage their workflow - from ideas to experiments on a single end to end platform. He’s passionate about optimization and consults mid-to-large lead gen and ecommerce companies.
There! We said it.
Do you know what AirBnB, Booking.com and Skyscanner have in common?
They have found a way to consistently generate great results from their optimization programs.
They are in the elite 22% of businesses actually satisfied with their conversion rates.
So what’s the secret here? Cutting edge tools? Brilliant marketers?
The answer lies in their culture of experimentation. They don’t look at CRO like a tactical bolt-on that lacks senior level buy-in.
Their optimization team can influence, collaborate and engage stakeholders and members right across the company.
The wise folks at Effective Experiments have been helping brands achieve a data driven, experimentation reliant culture for the past 4 years.
In this webinar your presenter Manuel Da Costa will reveal the steps that will take your company there too!
Episode #11: Demystifying a Culture of Experimentation