3 seconds or less. That’s how much time your landing page has to capture a users attention and direct it towards your most important content. Without attention, you have no chance to communicate persuasively and influence behaviour. Still, only a select group of expert marketers understand or measure attention.
The good news: Neuroscientists at Caltech, USC, and UOS have shown that attention is predictable, and they’ve published the first peer-reviewed study that quantifies it’s influence on decision-making.
In this talk, Kurtis will walk you through the latest research findings in plain language, introduce an artificial intelligence that’s capable of predicting attention, and myth-bust some common design best practices’ that might be killing your conversion rate.
Attention-Hacking 101: The Neuroscience of Conversion