At the forefront of one of the world's most exciting neuroscience startups, Kurtis helps companies like Google, eBay, Schuh, and British Gas to capture and influence attention through design. Before EyeQuant, Kurtis was a marketing specialist in the music industry. He studied Commerce at the Gustavson School of Business and the Leizpig Graduate School of Management.
3 seconds or less. That’s how much time your landing page has to capture a users attention and direct it towards your most important content. Without attention, you have no chance to communicate persuasively and influence behaviour. Still, only a select group of expert marketers understand or measure attention.
The good news: Neuroscientists at Caltech, USC, and UOS have shown that attention is predictable, and they’ve published the first peer-reviewed study that quantifies it’s influence on decision-making.
In this talk, Kurtis will walk you through the latest research findings in plain language, introduce an artificial intelligence that’s capable of predicting attention, and myth-bust some common design best practices’ that might be killing your conversion rate.
Attention-Hacking 101: The Neuroscience of Conversion