Deborah O’ Malley is the founder of Guess the Test and the former Director of Digital Development of BEHAVE.org (previously WhichTestWon). She specializes in CRO across funnel stages and has spent years creating in-depth educational content for the optimization community.
In optimization the only certain thing is – uncertainty!
You have to test, analyze, optimize and test again to get those lifts.
There might not be recipes of success, but there are guidelines you can use to inspire your experiments.
In this episode of the Agency Accelerator series we will save you time and get you on the path of profitable testing, ASAP.
Deborah O’ Malley of Guess The Test has written hundreds of case studies and dissected thousands of A/B tests.
She has distilled that vase sea of experience and knowledge into 10 (almost) foolproof optimization tips that work across all stages of the funnel and for most audiences.
CRO for Busy Testers: 10 Optimization Tips that Work For All Audiences