# Webinar

When Conversions Get Tricky: Don’t be Fooled by These Hidden Traps in your ROI Equation

Nemo Chu

Director of Customer Acquisition at KISSmetrics

Nemo Chu

Nemo Chu is the Director of Customer Acquisition at KISSmetrics, the #2 at Bloomfire, a B2B SaaS company that was launched in March 2010 at SXSW and acquired 20 months later.

About

Duration: 1 hour

Learn why a 400% boost in conversions can be a death trap, common hidden traps that suck up a marketer’s time and energy and kill business growth, and the dirty secret about how A/B tests can mislead even the smartest marketers with this webinar by KISSmetrics.

This webinar is hosted by Convert + KISSmetrics

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When Conversions Get Tricky: Don’t be Fooled by These Hidden Traps in your ROI Equation

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