AI Playbook for Research, CRO and Experimentation

The first AI playbook made by Experimenters, for Experimenters - with over 3,000 hours of research, we’ve discovered what works and doesn’t.

Made for Product & Experimentation teams: Practical playbooks for Research, Discovery, Problem Statements, Ideas, Hypotheses, Copywriting, and more.
No Experience Required: Easy-to-follow guides that level up skills across CRO, UX and Product teams.
Your AI Workout: By practicing these playbooks, you acquire strategies to apply to your workflows.
Augment, not Replace: Let AI be your collaborator - enhance your insights, productivity and intelligence.

3,000+

hours of research and build work

500+

hours testing with real datasets

60+

prompts and tips to bootstrap your workflow

Zero annoying follow-ups. We won’t harass you with calls or emails!

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Created By

Marcella Sullivan

Craig Sullivan

Iqbal Ali

Johann Van Tonder

Industry experts say

I'm a sucker for recipe books in general (with Amazon shopping history to prove it) and "The AI Playbooks for Research, CRO, and Experimentation” is no exception. Unlike most AI books in 2024, the book doesn't just talk about the potential of AI (the fluff) - it provides a clear, actionable pathway for employing AI tools available today to solve real-world challenges.

What really sets this book apart is that you can go from being a beginner to an advanced user in a matter of minutes, by following the right playbook for your application.

And if your application is research, CRO, or experimentation that playbook is probably included.

Slobodan Manic
Host of 'No Hacks' Experimentation podcast and E-com growth specialist

The AI Playbooks for Research, CRO, and Experimentation are fantastic! They are super accessible for anyone, even if you do not have experience with AI. The Playbooks are very easy to follow along, and the book gives clear dos and don'ts. The work behind all the tips and prompts is genius and of very high quality, making the book super helpful.

The playbooks help you with the mentioned techniques/tasks, enable you to understand AI and give you the mindset and skills to apply it effectively to your unique situations.

A must-read for anyone in UX research, CRO, Experimentation, Product, and Marketing.

Ruben De Boer
Keynote Speaker, Lead Conversion Manager, Online Dialogue

This book is a fantastic resource for anyone in Experimentation, CRO and Growth who’s interested in getting a deeper understanding of how to leverage AI in their day-to-day work. It’s practical, well-researched and very importantly covers what AI can and absolutely cannot do for you.

Michael Aagaard
Senior CRO Consultant, International Keynote Speaker

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Prompts, frameworks and tools for every aspect of your experimentation program

Get the counts of positive, negative, and neutral sentiment reviews for your product or service by processing data in Excel or Google Sheets.

Process your customer feedback data and talk to it as a VOC (Voice of Customer) Oracle - to mine qualitative data and extract themes, patterns and counts from raw text.

Explore the taxonomy of customer problems in feedback data. Define and understand customer problems, write problem statements and hypotheses.

Hypothesis Generation playbook” or “Challenge playbook

Generate hypotheses from your problem and solution statements. Feed AI your hypotheses, let it critique your reasoning, and support you in improving your thinking through conversation.

Use AI to help generate talks, articles, outlines and slides for a presentation. Get help to create the structure, title, narrative, slides and imagery using AI tools.

Download The Free AI Playbook Now

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AI Playbook for Research, CRO and Experimentation

Look inside

Industry experts say

Prompts, frameworks and tools for every aspect of your experimentation program

#1 reason you haven’t aced AI yet!

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