If your website takes longer than 3 seconds to load, it’s already losing conversions and revenue. 40% of visitors abandon pages with load times longer than 3 seconds; 80% never return. Site speed conversions are related..
Beyond testing, increasing site speed is the single biggest thing a marketer can do to increase site conversion, user engagement and revenue. And most don’t know where to begin!
How Site Speed and Improves Impacts Conversions, User Engagement & Revenue