Brian Massey is the author of the latest conversion book: The Customer Creation Equation and the Conversion Scientist. He has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
Watch the Q&A with Dennis van der Heijden and Brian Massey from the Conversion Conference in Ft. Lauderdale October 10th, 2012. where they answer questions about conversions, analytics, tools and best practices.
Conversion Conference Live with Brian Massey