Once upon a time Company A created a winning test.
They shared it with other brands out of the goodness of their heart.
And everyone lived happily – with high conversion rates and lots of revenue.
You know it…we know it. Testing is intensely personal to your company. And it is intensely unique. What works for one site is not guaranteed to work for another.
But probability is a whole different story. We can indeed increase the probability of a winning outcome by mimicking the success of others.
When a particular type of test works across sites and industries over multiple iterations, it is repeatable and you’re better off prioritizing it over random variants.
Jakub’s going to share (with gated data) patterns based on tests that have won again and again for sites like Reverb.com, Trydesignlab.com, Vivareal.com.br, Autodesk.com, and Normanrecords.com.
These are patterns that tend to work often, have the highest impact, and can be swiped for your site!
EPISODE #7: Finally, the Scientific Answer to What Should I Test?