Carlos is the co-author of User Driven Change: Give Them What They Want and A Strategic Framework for Emerging Media. He believes that proper use of traffic analysis and breaking down barriers between web-involved departments is fundamental for businesses to succeed in a web driven economy. When he isn't actively irritated by something about the Internet or writing, he likes to build things, take his dog on meandering adventures, and inflict amateur comedy on innocent bystanders.
This webinar covers how to approach brainstorming, tackling hypotheses that have negative effects, examples of successful pages, as well as a full critique of a lead generating page.
Creating Awesome Landing Pages