A/B testing is only viable for websites with millions of visitors, right? Wrong.
In fact, it’s start-ups who have the most to gain through digital experimentation, because they can move faster and adapt their operations more quickly than bigger, more established brands.
While it’s true that large traffic volumes lead to faster test results at a higher confidence, if you are willing to invest in rigorous pre-test analysis and accept higher risk margins, experimentation is possible.
Hear from Jonny Longden, Conversion Director at Journey Further, as he explains exactly how you can effectively and successfully run A/B testing, regardless of traffic volume.
EPISODE #23: Successful Testing for Startups & Low Traffic Sites.