Jonny Longden championed CRO for startups Lick Home and Planday. Join him to find out how you can unlock the power of experimentation to grow your low traffic site.
For the past 15 years, Jonny has lived and breathed data-driven experimentation. He’s championed analytics and experimentation to drive digital innovation for businesses like Sky, Visa and Nike.
A/B testing is only viable for websites with millions of visitors, right? Wrong.
In fact, it’s start-ups who have the most to gain through digital experimentation, because they can move faster and adapt their operations more quickly than bigger, more established brands.
While it’s true that large traffic volumes lead to faster test results at a higher confidence, if you are willing to invest in rigorous pre-test analysis and accept higher risk margins, experimentation is possible.
Hear from Jonny Longden, Conversion Director at Journey Further, as he explains exactly how you can effectively and successfully run A/B testing, regardless of traffic volume.
EPISODE #23: Successful Testing for Startups & Low Traffic Sites.