You should not test on low traffic volume sites.
This sounds like yet another immutable law of A/B testing. But it falls apart under scrutiny.
Why should only the large and thriving brands get to experience the benefits of A/B testing, when startups probably need data-driven decision making more than other businesses out there?
While huge traffic volumes lead to faster test results at a higher confidence, if you are willing to invest in rigorous pre-test analysis and accept higher risk margins, experimentation is possible.
In this guide Jonny Longden outlines why low traffic testing is still immensely useful, and 5 ways in which you can go about testing on smaller sites.
