Not Boring B2B Case Studies!

Product pages are pretty important, right? Your ads and advertorials can be as impactful, unique, fun, and UGC-driven as the best in the business, but unless the PDP (as it is fondly called) doesn’t convince, tangible conversion numbers flatline. This case study educates readers on how to not only pull up the conversion rate, but also deeply impact buyer behavior and future chances of purchase (higher LTV).

What happens when you come up with a strong data backed hypothesis and all the tests you run still end up losing? You return to the drawing board and try again. This award winning A/B test campaign by Mintminds is exciting and educational. Learn how Ecommerce buyers operate when actually adding products to the cart and what you can do to turn a lost test around.

This case study is a case study in attention to detail for Ecommerce stores and the experimentation agencies that optimize them. Sculpt Digital found two brilliant pieces of insights from qualitative & quantitative research — buyers were not paying attention to the express delivery option & PayPal was eating into product margins. Combining their keen CRO mind with a solid understanding of unit economics, Sculpt Digital bumped up RPU by a whopping 16% for this popular footwear brand.

The journey from the category page (product card) to the product details page (PDP) is a tricky one. Most Ecom brands do not focus on this leg of product discovery with the rigour they should employ. With the majority of purchases happening on mobile devices across industries, there is limited time & space to persuade buyers. Digispot helped Mamabrum get around this issue with the “simple is better” approach, leading to 6.03% improvement in purchase conversion rate.

A test does not have to be complex to be effective. Simple is equally powerful, when the optimizer understands traffic’s pain points. This is exactly what happened with GrowthHit, a Convert Premium Agency Partner. Jeremy’s team worked with Convert Experiences to place a site-wide “FREE SHIPPING” banner that proved to be a gamechanger.

How do you optimize a complex site that serves multiple personas for a high growth company? Add to that limited traffic, and you have yourself quite a challenge.  With the Convert app, Cro Metrics found a solution. They relied on real time and accurate reporting to make quick decisions. The speed improved test velocity, allowing A/B tests across entire customer journeys, de-risking initiatives, and ultimately realizing 10x ROI for the experimentation program.

What happens when research and analysis meet Convert Experiences? A whopping 57% more leads resulting in 1.5 million dollars of additional revenue. In this case study Convert Premium Partner Conversion Rate Experts talks about the process of optimizing output for Earth Class Mail and the ease with which this was achieved, thanks to Convert Experiences.

Smart Insights is easily one of the most recognized names out there in terms of premium marketing resources. So how do you make things better for the people who literally write the book on marketing practices? You use Convert Experiences and a solid testing methodology to boost paid memberships by 157%.

Should you settle for good enough performance? And if you want to chase bigger pay-offs, where do you start to look? Don’t stay stuck in the mindset that experiments capable of driving revenue have to be complicated. The execution may require assistance and development work. But more often than not, the desire to simplify the users’ journey hits the proverbial jackpot. That’s exactly what happened when Enavi teamed up with Xtrema.com.

Sometimes optimizing for the intangible can be a great idea. Especially if user research points the way. In this unique case study by Journey Further, we break down how adding elements to boost Expertise-Authoritativeness-Trust (E-A-T) can actually lead to an uptick in conversions.

Running experiments on prices is always sensitive and fraught with risks. But when you have the right hypothesis and the right tool, the process can be simple and rewarding. Learn how iProspect conducted an A/B/C test for a high ticket brand using Convert Experiences and a brilliant pricing tweak – for 15% increase in form conversions.

Swanky has sass and an out of the box way of handling conversion obstacles. When it was approached by an online store in an uber competitive market, Swanky used Convert Experiences and its one tag integrations to design an overlay that increased the per person revenue by 26%.

Cart optimization is the bread and butter of E-commerce stores. But how about doing away with the cart page altogether? Ontrack Digital + used Convert Experiences on an interesting project for the brand Conscious Items. They swapped out the accepted cart page with something more suited to the clientele. The result? A 10 percentage point increase in conversions & 12% increase in revenue/visitor.

Sometimes you only need a small change to realize a big impact. That is exactly what luxury Ecommerce optimization agency SplitBase believes. This exclusive Convert Premium Partner used Convert Experiences, its deep integration with Google Analytics and Hotjar, and a solid understanding of its target market to make a headline boost conversions by 27%.

Mobile first experiments should not be ignored. In this case study find out how CRO specialists surefoot boosted mobile revenue significantly with a unique cart design. The result was an 8% lift in visits to checkout and 3.4% lift in transactions.

Expert development agency EchoLogyx helped eSpares scale its experimentation program from one test a month to ten tests at any time within two months with Convert Experiences, realizing significant growth (ranging from 3% to 15% per winning test) in its CVR.

Online shopping can be tricky. Especially when you are asking people to buy something as personal and whimsical as perfume. How do you convey the emotions associated with scent notes? In this unique success story Conversion Fanatics opens up about its experiment for a grooming e-store that boosted revenue per user for its perfume bundle by up to 53%.

InsightWhale has championed the testing cause of mid-sized businesses all over the world. But when they leveraged Convert Experiences’ out of the box integration with Google Analytics, they effortlessly boosted conversion rates by over 26% for a destination travel company.

What do you do when all your marketing budget proves ineffective? You A/B test to identify what’s going wrong and then fix it. This is exactly what non-techie brand Learning Success did with their 12-month program. They used the expertise of Convert’s in-house optimization minds and managed to push their course completion percentage to a high 80.

A line of JavaScript is more powerful than you can imagine. Tangiblee excels at creating memorable online store experiences for Ecommerce retailers. And in doing so it needs to conceptualize, deploy and run A/B tests in rapid succession. After trying a number of solutions, Tangiblee found its ideal testing partner in Convert Experiences – a tool that is up and running with a line of JS, yet has the power to support increasingly complicated testing requirements.