Convert Case Study: REBEL Internet
REBEL Internet is a website marketing business based out of Europe that operates dozens of commercial niche websites with the purpose of generating revenue from traffic. Staying on top of search engine rankings and converting users is the priority. Using conversion testing, REBEL Internet is always testing and adjusting their sites to ensure high levels of engaged traffic. With a staff of project managers, REBEL Internet wanted a conversion testing product that was easy for anyone to learn to use at an affordable price.
The team at REBEL Internet found Convert to be the easiest to implement saying:
The backend interface to set up an A/B-test is very user-friendly which makes it easy to use on a lot of different sites and by several people.
REBEL Internet is in what they call continuous start-up mode. They constantly launch new projects in areas where they believe they can establish themselves as the number one player. They are passionate and relentless in their conquest of the online world in all its facets. They aim to systematically launch new online concepts and to drive them to the top of their market. REBEL Internet produces dozens of niche content sites that are well optimized to attract heavy natural or organic search engine traffic. The traffic is converted into revenue through several possible monetization methods.
With A/B testing we would see remarkable results – 100-200% at certain times.
With upwards of forty commercial websites to maintain and continuously optimize in order to maintain top ranking, they needed to determine what was working and what wasn’t. A/B Testing was the obvious solution, but REBEL Internet needed a conversion testing solution that was easy to train project managers to use while remaining flexible and affordable.
Any company that doesn’t A/B tests its websites is losing revenue that’s up for grabs, if it are leads or sales. You are missing out.
How Convert Helped
REBEL Internet uses Convert’s A/B Testing products across its many websites. Project managers are trained how to use the software and are encouraged to use it for simple tests. More complex tests are created by the development team. Because Convert can be employed by all skill levels, it opens up a world of possibilities of testing throughout each website.
For any project manager that has a website with more than 50 visitors, using conversion testing software is essential.
Project managers are trained to use Convert to create simple or spontaneous tests that can be implemented quickly and easily, often under 15 minutes. With this quick turnaround and because time is not delayed by submitting requests to the developers, things that may seem inconsequential can be tested, often to the significant improvement of the website. A recent example included a website with 15,000 visitors. By changing a button from the left side to the center of the screen, conversions jumped 11%. This test took only a few minutes to create and implement, but results were nearly immediate and significant.
Convert Experiences isn’t about the software but about the possibilities that it brings. The simplicity of the program inspires you to try things that might otherwise be a challenge. The whole team can implement Convert Experiences and see results very quickly. -Frank Abrahams, Online Project Manager International, REBEL Internet.