A/B Testing
We’ve done it… and we are well ahead of schedule! As of today, our platform – Convert Experiences – is one of the first A/B testing providers to have an official functional integration with the Google Analytics 4 (GA4) platform. Moreover, it is the first to offer automated revenue...
A/B Testing
Experimentation and innovation are inherently intertwined. Companies that run more experiments learn faster, iterate to optimal outcomes, and lean on data to facilitate better business decisions. But I’m preaching to the choir. If you’re reading this blog post, you know the power of experimentation. But spreading that excitement to...
A/B Testing
As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your...
A/B Testing
The grown up, virtual equivalent of “Boo! April Fools…” goes down on LinkedIn, pretty much every year. In 2023 we saw Daniel Foley Carter appoint himself as the Global Head of SEO for OpenAI. And the inimitable Frenchman Louis Grenier flippantly accepted the position of Chief Growth Hacker for...
A/B Testing
Great content isn’t created by an individual. Say “hello” to the experts who’ve made this guide possible. Over 80 years of experimentation and A/B testing experience. Andreas Almqvist Gref Carlos Trujillo Jake Sapirstein Joe Marshall John Ekman Loredana Principessa Lukas Petrauskas Matt Scaysbrook Miles Hoogwerf Nadav Druker Nicolai Høg...
A/B Testing
Well, if you are a part of the experimentation ecosystem, you already know that Google Optimize is bidding us goodbye. Time to look for a few Google Optimize alternatives! Yes, you need to free up your schedule, sit in for a ton of demos, and take trials. You know...