What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B...
If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. But two problems exist: Not every shining diamond is authentic. We...
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
Do you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing...
What is the goal of optimizing ecommerce websites? Your answer is conversions, obviously! Another answer may be improving user experience to boost sales and revenue. Another may be boosting engagement. Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. ...
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