We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
2023 has been a year of unprecedented growth and change here at Convert. Right after Google announced its Google Optimize sunset, we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). Convert has always been the best tool at the intersection of pricing-support-features. But...
We’ve done it… and we are well ahead of schedule! As of today, our platform – Convert Experiences – is one of the first A/B testing providers to have an official functional integration with the Google Analytics 4 (GA4) platform. Moreover, it is the first to offer automated revenue...
Before November 2022: “Google dominates the search engine market, no contest.” After November 2022: Okay, it wasn’t so dramatic. But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “code red” level. Just 2 months prior, Google had to admit that...
Google confirmed today what many had feared: Google Optimize will not be making a return in Google Analytics 4 (GA4). The initial sunset announcement from January 20th has been revised to clarify this, signaling a shift in focus towards investing in third-party A/B testing integrations instead. Convert Experiences has...
As we predicted on November 9th, 2022, Google’s restructuring efforts saw the company not only eliminate 12,000 jobs but also trim its optimization product offerings. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what? Well, first up –...
We listened to customer feedback and delivered. In the summer 2020 edition of Convert Experiences A/B testing and personalization, we added new features requested by our customers, including a Single Sign-On system that can integrate with tools like Citrix, LDAP, and 0Auth. Privacy and security are at Convert’s core....
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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