A/B Testing
As we predicted on November 9th, 2022, Google not only lays off 12,000 employees but also cut its product line. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what? Well, first up – we acknowledge that this is a...
Privacy
We listened to customer feedback and delivered. In the summer 2020 edition of Convert Experiences A/B testing and personalization, we added new features requested by our customers, including a Single Sign-On system that can integrate with tools like Citrix, LDAP, and 0Auth. Privacy and security are at Convert’s core....
Optimization
This is Part 2 of the Ultimate Conversion Webpage Review webinar series by Convert and Creative Thirst where we reviewed several websites to examine where many site owners go wrong and provide feedback for improvement. In the first part, we looked at a popular shoe brand, Chinese Laundry. This...
Leadership
It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the...
Leadership
If you read the first part of my analysis, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find creative solutions to unexpected problems), you have a chance to come out successful...
Leadership
I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing...