Optimization
Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not with the real results. Misinterpreting test results doesn’t just result in misguided optimization...
Remote
Working remotely is the dream, isn’t it? Many office workers sitting in cubicles see it that way. Managers see it that way too, but also fear it is a productivity killer. At Convert, we’ve perfected “work from home”. It works for us now, but we’ve come a long way...
Remote
If you’d told me in 2016 when I started at Convert I’d be running a team meet up in Bali, Indonesia, I would’ve said you were dreaming! It just goes to show you that you never know how things can turn out. By mid-2018 we’d achieved enough growth in...
Privacy
Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts...
A/B Testing
Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the size of your operating overhead, and the possibility of getting slapped with a...
Growth Marketing
If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product, you are more likely to believe their take on it. That’s why influencer...