Growth Marketing
In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to...
Growth Marketing
Online retail is booming, generating $214.6 billion in the US in the third quarter of 2021. For customers, online shopping is convenient and gives them the option to compare products from different stores. With so many people now buying online, there’s money to be made. But, the internet is...
Growth Marketing
What strategies can you use to optimize your blog posts for conversions and engagement? In a recent study, marketers who blog got strong marketing results. And even if the results may be subjective, it still shows that blogging can help you achieve your goals. But there’s a catch. Currently,...
Growth Marketing
Why do you need to optimize your Facebook Ads? Because you can reach a staggering 2.09 billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook...
Growth Marketing
If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product, you are more likely to believe their take on it. That’s why influencer...
Growth Marketing
Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals. One of the most efficient and cost-effective ways to boost your marketing efforts...