Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. It’s critical to the success of your business that you start incorporating content marketing into your overall...
A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube. And more than 50% of shoppers watch product videos...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right. In a world...
6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers. Personalization is not only expected by consumers,...
I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end. And I couldn’t help but marvel at how the right choice of topic has a...
Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective...
