Prioritization
The world came to a standstill in March 2020, when COVID-19 cases started multiplying at an alarming rate in 200+ countries and territories. To contain the virus, many nations chose to impose strict measures, forcing billions of people to lock down or self-isolate. While the pandemic generated a lot...
Business Strategy
With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in...
Optimization
Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is now sufficient to draw conclusions about what types of digital marketing efforts work...
Leadership
The novel coronavirus outbreak sparked an unprecedented response from the tech community. Open source projects related to COVID-19 have been popping up from all over the world, meant to not only help spread vital information to the world, but also contribute to ongoing clinical research. GISAID One of these...
Optimization
The purpose of conversion rate optimization (CRO) is to convince web users to behave in a certain way upon visiting a website, opening an email, or reading a blog post. The desired behavior is one that would transform the user into a paying customer, a brand advocate, or a...
Remote
So COVID-19 has you working from home, “for now”. It’s not advisable to shop in person, shopping online might be a priority only for medical supplies (and other essential items). And your company might not be paying for any of it. In reality, you don’t need to shop to...