Optimization
With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As...
A/B Testing
Among the 200+ factors that determine how a website’s search ranking, content, links, and speed form the three key ones. Conversion rate optimization experiments (like personalizations, split URL and A/B testing) can affect each of these. If you have a high-traffic landing page, you’d be worried about A/B testing...
Growth Marketing
In these challenging times, ecommerce businesses need to adapt quickly to stay afloat. I came up with this idea to help ecommerce owners maintain and even increase their sales in times of crisis. This test uses your customers’ voices to create a prominent notification that communicates the safety of...
A/B Testing
Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform...
Leadership
If you read the first part of my analysis, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find creative solutions to unexpected problems), you have a chance to come out successful...
Leadership
I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing...