Optimization
Just gonna go straight for the elephant in the room: COVID-19. It’s had a wildly transformative effect on our current daily lives. Our carefully crafted business plans have been thrown out the window. If you’re in exercise equipment, toiletries, dog food, or bread makers, maybe you’re overwhelmed trying to...
A/B Testing
In a yearly survey conducted by e-tailing, 92% of the users put A/B testing in second place as one of the most important tools for conversion rate optimization, behind web analytics. It’s an astonishing feat, but A/B tests truly deserve the spot on the list. For some, they are...
Growth Marketing
Every single day, your SaaS customers provide you with an incredible amount of data on their behavior with your products, services, and business. This data can offer a plethora of insight on everything from their purchase and usage patterns to their payment trends, churn rates, and more. By effectively...
A/B Testing
Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. For example, it helps...
Business Strategy
One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will turn to the internet to seek entertainment, food, medical supplies and other ways...
Prioritization
Nearly half the world’s population is on lockdown as the Covid-19 pandemic rages on. Most countries on lockdown have restricted movement except for workers providing essential services in food, healthcare, delivery, etc. As lockdowns extend and the fear of contracting the virus keeps more people indoors, grocery and food...