Growth Marketing
You build a great product, invest tons of money into the development, and produce something that people are eager to spend their hard-earned money on. It seems like you’re at the end of the road. Like success is here to stay. So why would you decide to let that...
Optimization
The Covid-19 pandemic has changed how customers buy products. Stay-at-home orders put in place to stop the spread of the coronavirus proved to be a boon for ecommerce stores. Online grocers like Instacart and Farmstead saw orders increase by 10% and 30% in one week in March. With countries...
Leadership
Brian Coulton of Fitch Ratings estimates that: the current recession will be twice as severe as the 2009 recession. And the forecast for the decline in global GDP keeps getting worse. In April, Fitch Ratings put the global GDP decline at 3.9% but has revised that forecast to 4.6%...
Leadership
So you find yourself in a precarious situation where you want to dump your enterprise CRO SaaS contract. Even though you may have 8,000 valid reasons, it can be like any nasty breakup – messy, difficult, and costly. If you are lucky, you’ve planned ahead and have a “get-out...
Growth Marketing
Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift...
Prioritization
One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of...