Privacy
The GDPR is done. And it impacted only the businesses operating in the EU anyway. Right? Not really. Privacy is never “done”. Compliance is an ever-present requirement and businesses should constantly monitor their touchpoints, their data collection practices, their data processing logic and the same set of considerations for...
Growth Marketing
The B2B marketing arena has changed dramatically over the past few years with digitalization taking the B2B journey online and empowering buyers to self-educate without relying on data provided by brands! This drastic shift has increasingly put pressure on B2B marketers to execute a demand generation strategy focused on...
Privacy
In a blog post on Monday 23rd, WebKit security and privacy engineer John Wilander explained that the primary motivation behind Intelligent Tracking Prevention (ITP) version 2.3 is to combat what WebKit considers to be the “continued abuse” of link decoration, aka adding code to a URL in order to...
A/B Testing
In 2011 Google executed more than 7,000 split tests on their algorithm! Yes, you read that right. The brand that has become a verb fully endorses data backed decision making over gut instinct. While this may seem like a no-brainer and the phrase “A/B testing” is starting to catch...
Personalization
If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.” Essentially, it encapsulates the concept that there’s a discrepancy between consumer attitudes and their actual behavior when it comes to how companies use their information. According to...
Growth Marketing
Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target customer to want to subscribe and come back? There’s...