Growth Marketing
Google Analytics is a digital marketing tool that allows business owners to analyze the clicks, feedbacks, and visits on their websites and business social media accounts. As a business owner, it is quite beneficial for you to set up E-commerce tracking as it would help you to know how...
Growth Marketing
Customer journey mapping (CJM) as a concept has been steadily growing in popularity since 2012. If you’ve been following the world of digital marketing, you know what the term means. But there’s a problem we face in the era of content overload. While many people understand what CJM is,...
Growth Marketing
In the world of eCommerce, trends come and go faster than most people can keep up with. But no matter the trend, one thing remains important in eCommerce – user experience. Ecommerce user experience or UX refers to how a user or customer feel and what they think of...
Growth Marketing
As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information upfront and are less likely to make a spur of the moment decision....
Growth Marketing
A successful multi-channel strategy offers your customers a consistent quality of experience, whichever channel they use. The customer’s experience in buying a product influences perception of your brand Ian Linton Millions of businesses worldwide operate multi-channel strategies, listing and selling their products across several online sales channels at once....
Growth Marketing
Customers today are typically interacting with brands through multiple channels before they decide to purchase – and they expect brands to display unified messaging, consistent experiences and a seamless navigation across them all. While this increases the number of opportunities a brand has to persuade buyers, it also sets...