Growth Marketing
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now...
Privacy
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize...
A/B Testing
Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill. The real state of Artificial Intelligence is drastically different....
Growth Marketing
Almost every company I interview, whether it’s an agency responsible for their clients’ media spend or they’re running their own paid traffic campaigns, the one metric they always focus on is the Cost Per Lead (CPL). What doesn’t seem to add up is that no businesses I know use...
Growth Marketing
I downloaded the latest version on Ash Maurya ‘s book Running Lean. I read it over 6 months ago but now we are more into the whole lean methodology and I read Eric Ries’ Lean Startup book recently also Ash’s book made more sense. When reading Nail it then...
Growth Marketing
The folks over at Oracle have shared with us this great infographic on their 8 Tips for Improving marketing conversion. Marketing Conversion is a form of online marketing that A/B testing software converts website visitors into paying customers. This makes sure that the website’s traffic is beneficial for exposure, but that...