Privacy
The basis for optimizing the conversion rate on any website is the systematic collection and analysis of the data pertaining to visitors who interact with the website. The collection of user data is crucial to gauging how visitors use, understand and like the different parts of a website. However,...
Growth Marketing
Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day. Unsurprisingly, businesses have...
Growth Marketing
Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success. First things first, you need to understand the local...
Optimization
Looking for a free heatmap tool that delivers? Or need a Hotjar alternative? Or simply need to run an experiment to hit your desired testing velocity — but don’t have another two weeks to collect and analyze heatmaps for hypothesizing? Don’t worry. There’s a heatmap tool that’s just right...
Personalization
The bottom line is: personalization drives business growth. It doesn’t matter if your focus is retail, SAAS, media or business services, the killer combo of technology and big data has completely revolutionized the personalization possibilities. At its core, personalization refers to customizing a person’s experience to cater to their...
Growth Marketing
If you have been hunting for that one strategy that can level-up your social media game – without a doubt, it’s personalization. Reaching one’s target audience with individualized messages can work wonders for your business – that is, only if you know how to get it right! Earlier, it...