Growth Marketing
Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on...
Personalization
B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore in this short article. Thankfully, this is the age...
Account Based Marketing
Businesses are waking up to the fact that B2B marketing is broken! It looks at customers as faceless organizations It discounts the fact that people are at the heart of purchase decisions in B2B scenarios – and multiple people at that This is the reason why Account Based Marketing...
Account Based Marketing
Brand logos are everywhere. They are on our clothes, in commercials, and even plastered on the sides of buses. As consumers, we’re bombarded with branding every day of our lives. But what happens when marketers use those same brand logos without explicit consent to personalize ABM campaigns? This is...
Privacy
You might not use personal data in your business but did you know that you need to follow specific rules even for non-personal data? And what about mixed data that contains both personal and non-personal information? The new Regulation (EU) 2018/1807 on a framework for the free flow of...
Personalization
Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name” to add the icing to the cake. That was the rudimentary beginning of personalization. A ploy to get prospects to feel more comfortable and familiar with a business by leveraging the...