Personalization
We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their...
Growth Marketing
Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of your funnel because they get bored, don’t understand what you are doing, or don’t see the benefits of continuing. As a marketer, you often...
Privacy
I was not around when the GDPR frenzy peaked. But I have heard stories – hilarious and stressful – of the scramble to put together re-permissioning drives which would not make our customers tear their hair out, and the long sprints of revamps on our app to incorporate the...
Privacy
In 2017, the first draft of the ePrivacy Regulation was created by the European Commission as a part of an effort to replace the now outdated ePrivacy Directive (2002). Although it has not yet been put in place, the ePrivacy Regulation is already making waves amongst businesses and technology...
Privacy
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An...
Privacy
The General Data Protection Regulation is closely associated with the EU legislation which protects the privacy of communication in the electronic form or e-privacy. A research conducted by the European Data Protection Board discovered that GDPR and e-privacy have common comprehensive rules that protect data. The research referred to...