A/B Testing
In 2011 Google executed more than 7,000 split tests on their algorithm! Yes, you read that right. The brand that has become a verb fully endorses data backed decision making over gut instinct. While this may seem like a no-brainer and the phrase “A/B testing” is starting to catch...
Privacy
The General Data Protection Regulation is closely associated with the EU legislation which protects the privacy of communication in the electronic form or e-privacy. A research conducted by the European Data Protection Board discovered that GDPR and e-privacy have common comprehensive rules that protect data. The research referred to...
Growth Marketing
Although it’s in the job description of every CEO to know pretty much everything about the company they are running, the truth is that most tend to focus on the business aspect of things. Which is understandable, because their companies need to make money, but cybersecurity is almost as...