Privacy
On July 16, 2020, the Court of Justice of the European Union (the “CJEU”) issued its landmark judgment in the Schrems II case (case C-311/18). In its judgment, the CJEU concluded that the Standard Contractual Clauses (the “SCCs”) issued by the European Commission for the transfer of personal data...
A/B Testing
There is a reason enterprise software are beloved by big companies. They have tons of features, improve operational efficiency, and make collaboration across teams easy. Gone are the days when these benefits were found only in enterprise tools. Many non-enterprise tools offer the same features and benefits as enterprise...
Growth Marketing
SaaS apps have some of the highest user churn rates. A typical mid-sized business changed 39 percent of its SaaS software within a year to make it more user-friendly. In other words, people found the tools hard to use and left shortly. That translates into tens of thousands of...
A/B Testing
You invested time, energy, and money into creating an optimization and testing dream team. Even if you are a team of one, your experimentation program didn’t just happen; it took dedication and maybe even a little muscle. Things are finally running smoothly. You have buy-in from all the key...
Growth Marketing
You build a great product, invest tons of money into the development, and produce something that people are eager to spend their hard-earned money on. It seems like you’re at the end of the road. Like success is here to stay. So why would you decide to let that...
Leadership
Brian Coulton of Fitch Ratings estimates that: the current recession will be twice as severe as the 2009 recession. And the forecast for the decline in global GDP keeps getting worse. In April, Fitch Ratings put the global GDP decline at 3.9% but has revised that forecast to 4.6%...