Growth Marketing
If you’re running an ecommerce business, you already know just how difficult it is to carve out your niche in a hugely competitive marketplace. Calculating your profit margin can be a rude awakening for some ecommerce firms. Sure, there are things you can do to promote your business —...
Privacy
Privacy laws are limiting the collection of data When running a business, you need certain data points to steer the ship in the right direction. Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. Today...
Growth Marketing
With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. That means for every $1 you spend, you can earn $38. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create...
Growth Marketing
The sales department plays a critical role in any organization: it converts leads and monetizes them, boosting your cash flow and the company’s growth. Thanks to modern science and psychology that make up the science of persuasion, salespeople have access to several tactics that make hitting that monthly quota...
A/B Testing
In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and...
Growth Marketing
As a customer, the word ‘Persuasion’ is often associated with feelings of negativity and force – nod if you agree. However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business. Think of visionaries like...