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With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA”, Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Despite privacy and data security...
A/A testing allows you to test two identical pages against one another and can be extremely useful when setting up a new A/B testing tool. A/A testing can be used to Convert provides both A/A and A/B testing capabilities, to ensure that you have everything you need to successfully...
When it comes to visual editors, some people love them, while others prefer to avoid them entirely. It’s true that nowadays you no longer need to be a programmer, coder, or developer to build a website. Many marketing and product teams that relied on development or IT support in...
How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner. Do you know what that means...
They came, they saw, they bounced. High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?” The first step is for you...
More is more. At least when it comes to eCommerce buyers. Customers want to read reviews, see products from every conceivable angle, and explore new discounts and offers before they even think about clicking that “Add to cart” button. But if you were to cram all that information on...
