A/B Testing
You spent hours strategizing your test. Your team creates a hypothesis. You run the test and await the results. But you find your test failed. The results have been tainted. But how? Don’t beat yourself up. There is a dirty little secret in the testing world called sample size pollution....
Growth Marketing
If there’s a right time to start doing advanced analytics, it’s now. Due to the COVID-19 pandemic, customer behavior has shifted, and now you may have no idea what you need to do to convince customers to stay. Here are 6 tips that will help you get back on...
Growth Marketing
There are many articles written on email marketing, but it is difficult to find one that explores the psychology of persuasion. And it is even rarer to find an article that doesn’t base its advice on personal anecdotes. This article aims to fill such a gap by introducing you...
Business Strategy
COVID-19, it has become a life-changing world-trauma. Businesses scrambled to readjust to the changing needs and guidelines that emerged because of the pandemic. But what will happen after COVID-19? The businesses that thrive post-COVID-19 on the customer-side will be the ones who understand the psychological progression, path of trauma,...
Growth Marketing
There’s no denying that the influence of social psychology plays a substantial role in our everyday lives. Whether we notice it or not, we fall under its sway all the time. Plus, it’s more than fair to say that the science of persuasion is especially relevant in the sphere...
Privacy
On July 16, 2020, the Court of Justice of the European Union (the “CJEU”) issued its landmark judgment in the Schrems II case (case C-311/18). In its judgment, the CJEU concluded that the Standard Contractual Clauses (the “SCCs”) issued by the European Commission for the transfer of personal data...