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Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides,...
You’ve probably heard this myth: We use 10% of our brains. Back when most people thought it was true, we fantasized about the possibility of using more. There’s even a whole movie about it starring Scarlett Johansson — Lucy. via GIPHY But with A/B testing tools, many optimization teams...
Do you want your Shopify marketing machine to generate more customers and take you to 7-, 8-figures, and more? Then stop copying optimization “tips and tricks”. That’s not how Shopify marketing optimization works. It isn’t a rote task of applying best practices to your online store; instead, it is...
Humans are still needed, but, boy, can crawlers help The longer I do CRO, the more I realize the importance of different types of research. For many years, I was heavy (and still am to some degree) into quantitative data. Achieving clean and reliable data collection into near-perfect Google...
First, allow me to introduce myself. My name is Dionysia, and I work for Convert’s Customer Success team and Integrations team. Helping our users get started with Convert and ensuring they get the best customer experience from our fantastic features is a huge part of what I do. I...
