Growth Marketing
You’re on mute! We started our discussions about improving workplace communications 3 months into a global pandemic, when the majority of offices were still closed and conversations with colleagues were happening remotely. As businesses began operating in survival mode, the time we might usually have allocated to improving our...
A/B Testing
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
Growth Marketing
The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before? The answer...
A/B Testing
Did you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing...
Growth Marketing
Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. However, to stay at the very top of the game, you don’t need to keep reinventing the wheel with every campaign you run. You can...
A/B Testing
What is the goal of optimizing ecommerce websites? Your answer is conversions, obviously! Another answer may be improving user experience to boost sales and revenue. Another may be boosting engagement. Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. ...