A/B Testing, A/B Testing Processes
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
Growth Marketing
The holidays pose some interesting challenges for optimizers including: The added pressure and sudden lack of time can bring disruption to your day-to-day. But being prepared for the holidays can be the difference between delivering value to prospects eager to make a purchase and falling flat, missing the potential...
Growth Marketing
Seasonality provides a unique marketing opportunity. Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. It’s that predictability of shopping behaviors that make a holiday season such an effective sales booster. On top of that, the end-of-year season is the...
Growth Marketing
While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification. It inspired me to take a closer look at...
Growth Marketing
2020 is proving the importance of public relations, especially digital public relations. The coronavirus pandemic, political unrest, international tensions, employee and customer safety concerns, and impending layoffs are all major concerns of consumers that need to be addressed. With 71% of traditional journalists reporting that they feel the public...
Growth Marketing
You’re on mute! We started our discussions about improving workplace communications 3 months into a global pandemic, when the majority of offices were still closed and conversations with colleagues were happening remotely. As businesses began operating in survival mode, the time we might usually have allocated to improving our...