Deborah is an AI-powered experimentation strategist who helps innovative brands turn user behavior into business breakthroughs. She has designed, tested, and scaled digital experiences for global companies, driving real impact through experimentation, UX insight, and AI-enhanced strategy for the past 15 years. She’s founded the go-to A/B test case study resource website, GuessTheTest, to connect experimenters with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas. Through her client-side consulting company, ConvertExperts, Deborah puts theory into practice, conducting data-driven analyses to optimize client’s websites and improve their performance.
It’s an important question to consider for the success of your testing program. Run too many tests and you may waste resources without getting much value from any individual experiment. But run too few tests and you may miss out on important optimization opportunities that could be bringing in...
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Interview with Deborah O’Malley of GuessTheTest Data is the new currency of business. If you aren’t actively using data to challenge assumptions and see if your hypotheses hold up, you are operating at a disadvantage. One way to do that is through testing. But it’s not always easy to...
I’m going to let you in on a little secret. It’s not something I really like to admit, but it’s true… I’m old enough to remember the early days of the Internet. Back before there was such thing as Google and most sites were still on Geocities. Since the...
Are you looking to increase your e-Commerce conversions? Are you searching for strategies to maximize your conversion? There are a lot of factors and elements to consider when you are looking to improve. But here are three surprising strategies to consider when you run your E-commence tests. 1. Viewers...
