Growth Marketing
Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action. You’ve gone through a huge amount of effort to prime them and get them motivated and...
Growth Marketing
Do you know what’s the one thing Facebook, Twitter, and LinkedIn have in common? Yes, they’re all social media platforms … and they’re all ‘blue.’ In fact, most of the websites on the internet are blue. And they’re blue because the right shades of blue are supposed to inspire...
Growth Marketing
The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy...
Growth Marketing
Whether it’s driving sales, boosting engagement, or getting repeat business, emotion driven marketing is acing in every industry. In fact, a company’s emotionally engaged customers spend two times or more than its emotionally non-engaged customers. Not just that, emotionally engaged customers also actively promote the brands they’re loyal to...
Growth Marketing
At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line – we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc). But sometimes little things like changing how people...
Growth Marketing
Email marketing is not going anywhere. According to DMA Insight, 99% of email users check their inbox daily. If your consumers are receiving an average of 20 emails per day, how do you make sure yours get opened? Whether you use it for webinar invitations, a new blog post...