Growth Marketing
In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users. Simply put, when the user conducts a search, RankBrain analyzes its past experiences with similar queries by measuring how people...
Growth Marketing
The Real Estate industry is quite old and, let’s face it, when it comes to online platforms, this is the hardest niche to work in. Even though there are some ‘dinosaurs’ that hold the market by the guts, we regularly see new companies like Airbnb shaking up the status...
Growth Marketing
Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s simply untrue. We love exit-intent popups because they’re powerful and they work! When Organic Aromas asked for help with improving signups to their...
Growth Marketing
While the fundamental aspects of SEO remain the same, Google makes changes in its algorithm several times a year, aiming toward a smarter and cleaner search experience. The result is – 200 factors determining search ranking! Fortunately, you don’t need all of them. With 2018 in full swing, here...
Growth Marketing
This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential. In this series, Phillip will walk you through...
Growth Marketing
Unlike traditional marketing methods, influencer marketing isn’t about directly persuading consumers to buy a product. It’s about building relationships with consumers and leveraging their trust to recommend products to them instead. The focus is on creating authentic, engaging, and informative content about a brand’s products or services. These opinions,...