Growth Marketing
Heat maps deserve more credit than we could ever give them. They allow us to analyze how people are engaging with our content. In this post, I’ll show you how you can use heat map analysis to tweak your website to maximize the user experience. Thus, driving up your...
Growth Marketing
Since Instagram’s creation, this photo-sharing platform has evolved. With over 800 million monthly users, it has become a powerful marketing tool. Nowadays, 70.7% of U.S. brands use Instagram to reach their target audience and promote products/services. From the expansion of advertising opportunities to shoppable tags, Instagram gives many opportunities...
Growth Marketing
Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective...
Growth Marketing
There may be several reasons for deciding to move to a new eCommerce platform, but the most common reason is due to necessity. To get more specific, the platform you’re currently working with just isn’t a good fit. Perhaps your current platform cannot support the functions you need as...
Growth Marketing
As a marketer, you can’t afford to be out of touch with your target audience. If you want your strategies to help increase conversions, you need a firm grasp of who they are, what makes them tick, and what they’re looking for at any given time. You need to...
Growth Marketing
If you’ve been tracking the sources that send traffic to your website, the odds are that you’ve seen a steady rise in the numbers of mobile visitors. For some websites, mobile traffic surpassed desktop traffic long ago. According to Smart Insights research, people now spend significantly more digital media...