Growth Marketing
Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it’s really about finding the ways to fight them. There’s no niche without competition and the mere presence of competition should never discourage you to start a...
Growth Marketing
Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation? They would enter the store, look at the paintings, interact with you,...
Growth Marketing
2018 isn’t even over yet, but we’ve already produced 30 zettabytes of data. So what’re 30 zettabytes of data really like? Well, Christopher Penn suggests a staggering analogy: If 1 GB is a brick, with 30 zettabytes we could build 14 Great Walls of China in a single day....
Growth Marketing
Introduction The technology stack of any marketer in 2018 is more complex than it’s ever been. There are more vendors out there than you can count, and you’ll often find yourself using a variety of different tools for different situations. This is great in many ways — we’ve never had more...
Growth Marketing
Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers. Find a customer that has a problem, put your solution in...
Growth Marketing
There’s no question that influencer marketing is popular. Relatively new among digital marketing techniques, it is now a part of many marketers’ repertoires. For those who are new to influencer marketing, a major concern can be cost. The overall cost of running an influencer campaign can seem murky –...