Amir is Director of Demand Generation at Uscreen, an all-in-one video monetization and OTT platform provider that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos. He focuses on building repeatable, full-funnel programs that drive pipeline and revenue, always grounded in strong GTM planning, data, and alignment across marketing, sales, and product. When he is not immersed in the realm of marketing, he loves to express his creativity as a musical composer and pianist.
Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and...
Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action. You’ve gone through a huge amount of effort to prime them and get them motivated and...
