Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better.
How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner. Do you know what that means...
For every additional second it takes to load your Shopify store, you lose 0.3% in conversion rate. Optimizing the speed of your Shopify store must be a huge part of your revenue growth strategy and conversion rate optimization journey. Since a faster store means a better user experience, it...
Guessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use...
You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for...
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. Right now, you’re probably losing patience and wondering Do I even need to hit 95? There’s a clear winner...
By default, the customer journey is littered with conversion blockers. For a Shopify store owner, these blockers are reasons visitors don’t buy. They risk wasting money in non-converting areas when investing in paid traffic. Of course, you’d want to find and eliminate any challenges to convert more visitors into...
