Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
Can an A/B testing tool truly be free? No, not really. You may think that paying for the service is just a matter of handing over your credit card information but have you ever considered what else you might be giving up in exchange if somebody asks nothing from...
There’s an unprecedented richness of data out there. Especially now, with the shift from Universal Analytics to the more complex GA4, and marketers up to their necks in BigQuery, the challenge of making sense of mountains of raw data is more daunting than ever. But here’s the thing: Turning...
Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the size of your operating overhead, and the possibility of getting slapped with a...
