Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better.
Picture a grocery store’s aisles: Even if you’ve never been to this specific one before, you can almost always find your way to where the drinks are. This isn’t only because you have the overhead aisle signs to guide you (although they play a huge role in it), but the...
“PPC is dead.” “PPC is dying.” That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., it’s no longer so easy to get impressive returns. But...
Do you ever wonder why companies like Netflix, Google, Amazon, and Booking.com make a killing from experimentation but when you tried it at your company, it fell flat like an anvil in water? Or maybe it didn't turn out that bad. Instead, you often find yourself asking, "Where are all...
Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here's one more way to make that happen with diverse newsletters in the A/B testing...
How useful is meta-analysis in A/B testing and other online experiments? Is it helpful for leveraging past learning to improve your hypothesis generation? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? This...
Bad Shopify conversion rates aren't a traffic problem or a product problem. They're a strategy problem. This guide gives you the playbook that top stores use to optimize their Shopify product pages for conversions. We break it all down into three layers: Your product’s offer: How you position and communicate...
