Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
Investing in the right A/B testing tool for your business is only the first step. The real magic lies in your processes and strategy. But what processes and strategies position your optimization program for the best possible results? In this article, we’ll show you 6 ways you can make...
Can an A/B testing tool truly be free? No, not really. You may think that paying for the service is just a matter of handing over your credit card information but have you ever considered what else you might be giving up in exchange if somebody asks nothing from...
Are you overwhelmed by all the data in front of you? There’s an unprecedented richness of data out there, but how can you turn it into actionable insights? You see, the journey from data to insights is littered with challenges. You will need a potent set of steps to...
Isn’t multivariate testing (MVT) just several A/B tests running at the same time? No. That’s one of the most popular myths about MVT. It’s much more nuanced than that. Multivariate tests are like A/B tests but you’re testing your control against multiple variants, not one. You see, it’s not...
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the size of your operating overhead, and the possibility of getting slapped with a...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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