We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for...
Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Without optimized checkout pages, you could be losing out on a lot of sales. In fact, checkout optimization is an...
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. Right now, you’re probably losing patience and wondering Do I even need to hit 95? There’s a clear winner...
By default, the customer journey is littered with conversion blockers. For a Shopify store owner, these blockers are reasons visitors don’t buy. They risk wasting money in non-converting areas when investing in paid traffic. Of course, you’d want to find and eliminate any challenges to convert more visitors into...
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? Or maybe...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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