Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
Do you want your Shopify marketing machine to generate more customers and take you to 7-, 8-figures, and more? Then stop copying optimization “tips and tricks”. That’s not how Shopify marketing optimization works. It isn’t a rote task of applying best practices to your online store; instead, it is...
Do you know the full potential of your Shopify online store? Are you ready to learn how to take your page to the next level, so you can grow your traffic and increase conversions? If you’re a Shopify store owner seeking the right CRO solution for your ecommerce business,...
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Guessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use...
Remember this dress that nearly broke the internet? Were you on camp “black and blue” or “white and gold”? Yeah, what does it have to do with A/B testing pricing? Here’s the thing: CRO experts are just as divided on the matter. Some say heck yes while others vehemently...
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