Andra Baragan is an e-commerce optimization specialist and the founder of Ontrack Digital, a CRO agency for premium Shopify brands that aim for their websites to perform at a higher level. She is an experienced conversion optimization specialist, and a certified ConversionXL Optimizer and Data Analyst. She has worked with over 80 online businesses and has brought over 6 figures in increased revenue for them.
Tempted to switch your Shopify theme or try yet another CTA button color to increase conversions? If you’ve been tweaking elements on your store but conversions remain sluggish—it might be time to shift your approach to experimentation. Instead of going down the rabbit hole of tweaking random elements on your...
Interview with Andra Baragan of Ontrack Digital CRO is all about having the technical know-how to set up tests, right? Well, not really. What happens when the tests don't go well? It can be easy to feel like CRO is a lot of work with little payoff, but that's not...
With the amount of guesswork involved, one would think the discipline of conversion rate optimization is wild goose chasing! As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on a variety of sites. In most cases...
If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance. Companies either...
